Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size.

With the small, extremely fuel efficient and feature-laden iQ, Scion is aiming for the same sweet spot as other undersized city cars but it’s doing so with a much more affordable, and hipper package. With a starting list price at a little under $16,000, the iQ continues Scion’s reputation for making inexpensive, future-looking cars for young urbanites.