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13631 Poway Rd Poway, CA 92064 (858) 486-2900
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VIP Conceirge
Sales:Open Today! 10:00 AM - 7:00 PM
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Sales: Open Today! 10:00 AM - 7:00 PM Service/Parts: Closed Today
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VIP Conceirge
2021 Toyota Prius Prime

New 2021 Toyota Prius Prime in Poway, CA

  • Toyota Safety Sense™ 2.0
  • Quad-LED projector headlights
  • Plug-in hybrid powertrain
  • EV Mode

Charge & Power Your DriveInterior highlights of the 2021 Toyota Prius Prime include:

  • 5-passenger seating
  • 60/40 split fold-down rear seats
  • Qi-compatible wireless smartphone charging

Available Trims:


  • LE

    2021 Prius Prime LE

    Starting MSRP*: $28,220*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 96 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm) Hybrid system net power: 121 hp (90kW)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Toyota Prius Prime LE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; Fabric-trimmed heated front seats with armrests and seatback pockets; 6-way adjustable driver's seat; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System on driver-side door with Push Button Start; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet

      • Exterior Features: Quad-LED projector headlights with auto-off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light
  • XLE

    2021 Prius Prime XLE

    Starting MSRP*: $30,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime XLE

      • Interior Features: Smart-flow climate control system with pollen filtration; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic steering wheel with audio, climate, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area lightweight tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Washer-linked variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
  • Limited

    2021 Prius Prime Limited

    Starting MSRP*: $34,000*

    • Engine: 1.8-Liter 4-cylinder Aluminum DOHC 16-Valve with Variable Valve Timing with intelligence (VVT-i), EV/ECO/POWER Modes
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 95 hp @ 5200 rpm (71 kW @ 5200 rpm), 105 lb.-ft. @ 3600 rpm (142 N•m @ 3600 rpm)
    • Fuel Economy: 55/53/54 EPA-estimated mileage estimates (hybrid mode mpg city/highway/combined) 2021 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov
    • View Inventory
    • View Key Features
    • 2021 Prius Prime Limited

      • Interior Features: Smart-flow climate control system with pollen filtration; Remote A/C System; Predictive Efficient Drive; Integrated backup camera; 4.2-in. color dual Multi-Information Display (MID) with customizable screens including Energy Monitor, Hybrid System Indicator and Eco Score, Eco Savings Record, Drive Monitor, Eco Wallet, Eco Diary, climate control, driver support systems, audio system content and navigation system content (if equipped); 5-passenger seating with 60/40 split fold-down rear seats with center armrest and cup holders; Full Speed Range Dynamic Radar Cruise Control (DRCC); SofTex®-trimmed82 tilt/telescopic heated steering wheel with audio, Multi-Information Display (MID) and Bluetooth®105 hands-free phone controls; Digital instrumentation with speedometer, hybrid system power meter, fuel gauge, odometer, current fuel economy, shift-position indicator, EV/hybrid mode indicator, and drive mode indicator; SofTex®-trimmed82 heated front seats with armrests and seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; 4-way adjustable front passenger seat; Soft-touch upper door trim with chrome accent, SofTex®-trimmed82 door armrest area with chrome interior door handles; Smart Key System93 on three doors with Push Button Start and remote illuminated entry; Power windows with auto up/down; Dual sun visors with extenders and illuminated vanity mirrors; Power door locks; Auto-dimming rearview mirror with HomeLink®125 universal transceiver; Rear center console with armrest, storage compartment and two rear cup/bottle holders; Qi-compatible wireless smartphone charging106 with charge indicator light; Cargo area heavy sliding tonneau cover; One front 12V auxiliary power outlet; Rear dome light; Cargo area light; Front door storage pockets with sculpted bottle holders; rear door storage bottle holders; Foot pedal parking brake; Charging cable for standard 120V outlet
      • Exterior Features: Quad-LED projector headlights with auto on/off feature; LED Daytime Running Lights (DRL) with on/off feature; LED fog lights; LED taillights and stop lights; Patterned acrylic grille overlay with active grille shutter; Exclusive Prius Prime badging; Color-keyed outside door handles; Heated power outside mirrors with folding feature; 15-in. 5-spoke alloy wheels with two-tone wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Dual-wave rear glass design; Color-keyed roof-mounted shark-fin antenna; Charge port with illumination and charging indicator light; Smart charging cable lock
*MSRP excludes the Delivery, Processing, and Handling Fee of $995 for Cars (86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, Mirai, Prius, Prius Prime, Supra), $1,175 for SUV/Van/Small Trucks (4Runner, C-HR, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,365 for Large SUVs (Land Cruiser, Sequoia), and $1,595 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary. Source: Toyota.com
Offer Expires 02-05-2050.

Toyota Of Poway – Prius Prime

The team at Toyota of Poway is excited to introduce customers to the 2021 Prius Prime. It is the most advanced and exciting Prius yet. Being a plug-in hybrid, the Prius Prime can operate in EV Mode and use absolutely no gasoline for a range of up to 25 miles. When the change is depleted, the Prime goes back to functioning as a super fuel-efficient hybrid, delivering around 54 miles per gallon combined. Buyers from Kearny Mesa to Santee are excited to take the new Prius Prime out for a spin and experience this economical and fun to drive Toyota.

Extraordinary Capability

The Prius Prime offers cutting-edge technology for drivers who want the environmental benefits of an EV and the range and freedom of a hybrid. It is hard to beat gas mileage in the 50 plus range and 25 miles on all-electric. The charging time for the Prius Prime is also impressive at about five and a half hours on a home charging 110v charger or just over two hours on a 240v public charger. All of this plus two years of free maintenance and 24-hour roadside assistance at no charge to you as a thank you from Toyota.

Modern Style

The sleek lines of the Prius Prime reduce drag to provide the most economical driving possible. Even the active front grille is designed to close at high speed to increase the aerodynamics of this sporty car. Underbody covers and side body fins complete the package to eliminate unnecessary drag. The rear hatch features dual-wave glass that is visually appealing and functional. This glass and the carbon-fiber-reinforced polymer hatch body significantly reduce the vehicle’s weight and add fuel efficiency. All of these great features are dressed up with impressive Quad-LED projector headlights, fog lights, and massive LED taillights that produce brighter light while consuming less energy.

Cutting-Edge Tech

When you are tooling around in your Prius Prime, all your favorite tech and apps are along for the ride as well. Apple CarPlay, Andriod Auto, and Amazon Alexa keep you connected and entertained via the optional 11.6-inch center dash touchscreen display. Last but not least, the Prime has you covered with the latest in safety technology like Intelligent Clearance Sonar with Intelligent Park Assist, Blind Spot Monitor, Lane Departure Alert, and a Pre-Collision System with Pedestrian Detection.

An Exceptional Interior

It all starts with ample space for five and nearly 20 cubic feet of cargo space and your customizable information display. The Prime is ready to meet all your needs for hauling cargo or companions with the 60/40 folding rear seat and optional cargo restraints, including multiple tonneau cover selections. To keep your interior environment comfortable, the smart-flow climate control system even includes a pollen filter. And for the passengers in the rear seats, a center console with storage and drink holders keeps the space tidy and uncluttered.

To test drive the Prius Prime and begin selecting the options for your new car, visit the experts at Toyota of Poway today.