Toyota Prius/Prius Prime Wins 2024 North American Car of the Year Award

The jury convened and voted on their choices for the 2024 North American Car of the Year on January 4^th at the M1 Concourse in Pontiac co-hosted by the Automotive Press Association (APA) and the Detroit Auto Dealers Association (DADA). During the event, the 2024 Toyota Prius was selected as the winner. If you live in  El Cajon, Kearny Mesa, or Santee, you can find the 2024 Toyota Prius at Toyota of Poway. If you are interested, contact us or stop by and set up your test drive.

The Award

Vehicles have been judged on their merits for over 100 years, from the first cars and trucks to the latest SUVs and Minivans that were rolled out of the factories at their debut. The North American Car, Truck, and Utility Vehicle of the Year is an award that recognizes the most outstanding new vehicles of the year. These vehicles are benchmarks in their categories that are based on safety, handling, design, innovation, user experience, value, and driver satisfaction. The North American Car, Truck of the Year (NACTOY) Jurors give out three awards each year. North American Car of the Year, North American Truck of the Year, and the North American Utility Vehicle of the Year. These are unique awards given by an independent jury of automotive journalists from Canada and the United States rather than a radio or television station, a website, or a single publication.

Toyota Prius Victorious

This year’s Prius was victorious over the Honda Accord and the Hyundai IONIQ 6 for the prestigious award. This is the second time Prius was selected; the first time was back in 2004. What clinched it for this year was the industry-leading efficiency and the eye-catching style, sleek from any angle with sharp details and smooth curves. Prius is touted as the vehicle responsible for beginning the hybrid revolution almost 25 years ago. This year’s Prius and Prius Prime are uniquely designed and have greater efficiency, most notable is the plug-in version with 40 miles of pure electric range.

Prius Performance

Six different trim choices await you when you choose the 2024 Prius. You’ll experience impressive performance from the 2.0L four-cylinder hybrid engine, offering up to 194 horses on the FWD version or up to 196 ponies with the AWD version. You’ll appreciate the ability to get up to 56 MPGe average on mileage.

Prius Tech

A lot of great technology is available in the 2024 Toyota Prius, with features like the hands-free parking system. Advanced Park assists you in getting in and out of tight parking spots and eases parallel parking challenges by merely touching a button. When activated, the Prius uses sensors and cameras in conjunction with steering control, acceleration, gear changes, and automatic braking algorithms to easily guide you into parking places with ease.

Enjoy all the advanced driver-assistive technologies when you get behind the wheel of the 2024 Toyota Prius, the North American Car of the Year. It’s your ticket to a better ride.

If you are interested in the 2024 Car of the Year, begin your search for the perfect Prius model to suit your lifestyle by going to our inventory of new Prius cars at Toyota of Poway to find the perfect Prius for your lifestyle.